Inviting a Customer to Visit Again Letter

When I received gifts every bit a child, my mom taught me to write and postal service cheers letters the adjacent twenty-four hour period. This stuck with me throughout my career because of her reasoning for this elementary gesture:

"Even if y'all thank them in the moment," she explained, "an additional notation expressing gratitude shows people how much you care and appreciate their time and generosity."

A similar sentiment should exist adopted for thanking your customers. You're probably thinking "I can't transport every customer a cheers card later every purchase!" Simply you lot don't have to, at that place are several opportunities to incorporate thank you notes into your customer success strategy. In this weblog post, nosotros'll teach you how to show appreciation past sending a customer a thanks alphabetic character that will be certain to please them (and make my mom proud.)

How to Thank a Customer for Their Business

1. Select a format that works for your business.
2. Apply an advisable greeting.
3. Express thanks and appreciation.
4. Include specific details.
5. Await toward the future.
6. Say 'thank you' once again.
7. Use an appropriate closing.
8. Sign your cheers letter.
9. Give customers a way to respond.

1. Select a format that works for your business.

When thanking your customers, you desire to audio both professional person and 18-carat. While a handwritten thank you card may experience the most thoughtful, it might be logistically impossible to comport out for every client you conduct business with.

When choosing the correct format for your thank you alphabetic character, consider what exactly y'all're thanking them for. For instance, an email would exist appropriate for routine products purchased online, while new or offset-time customers would appreciate more personalized messages. For example, Chewy has a squad of artists that paint new customers' pets and give them handwritten thank you cards specific to their furry friends' families.

In cases where a handwritten notation isn't possible for each customer you lot want to thank, use a well-trusted customer thanks letter template to show them how grateful you lot are for their business, feedback, or loyalty.

2. Employ an appropriate greeting.

First your letter off on the right pes with a correct and advisable greeting. These are all dependent on your brand vox and tone.

If yous know the recipient, showtime your alphabetic character with "How-do-you-do ..." or "Dear ..."

If you lot've never met the recipient, starting time your letter with "Dear ..."

And then, double and triple-check the correct spelling of the recipient's name.

If the thank you letter is formal, address the recipient equally "Mr." or "Ms.," followed past their last name.

If the thank you letter is informal, refer to the recipient by their first name.

Generally, keeping the interaction formal volition brand the customer experience well respected, but keep your visitor'south particular brand voice in listen as you write.

3. Express thank you and appreciation.

Next, thank the recipient for any they gave you, whether it was a gift, a donation, an interview, or just being your client, and limited true gratitude. Say thank you, and state how much you appreciate what they gave you, and how it will assist your business concern.

For example, if a client re-purchased your subscription product, you could write the post-obit:

"Cheers so much for re-subscribing and purchasing [Product] again. Back up from long-time customers like you helps our business grow and evolve thanks to your helpful feedback."

Or take a annotation from Abercrombie & Fitch and see how much more impactful a thank you lot message:.

4. Include specific details.

Share specific details nigh their interaction with you to make the recipient feel like whatever they've given yous was useful and valuable.

For example, if a customer submitted a feedback survey, y'all could include details like the following:

"Thanks for completing the survey well-nigh your experience using [Production]! Your feedback helps us improve our offerings for yous and other customers. You make a good indicate well-nigh it being too difficult to observe cancellation information on our website, and I've passed that feedback along to our spider web design team to suggest making it more readily available."

Whether it'due south the impact their purchase has on your growing business or feedback that tin help you improve, the more you let them know they made a positive contribution will make them feel like they contributed more than just their money and time.

5. Expect toward the future.

Wrap up your give thanks you letter of the alphabet past looking toward the futurity with the recipient. If working together was mutually beneficial, express to them that yous would like to piece of work together again. Yous can build customer loyalty by following this additional step as other companies may terminate their client relationships when the service has been provided.

half-dozen. Say "thanks" once again.

Close your alphabetic character with a last line, with something simple like:

"Cheers once again for your [Gift/Support/Buy/Feedback]."

seven. Use an appropriate closing.

There are a lot of different closing salutations you can end your thank you letter with.

For business relationships, close your electronic mail with "All-time regards ..." or "Kind regards ..." (Read our full explanation of when to use which closing in this blog postal service.)

Other business organization-appropriate closings can include:

• "Respectfully ..."
• "Cheers ..."
• "Accept a wonderful twenty-four hour period/weekend ..."
• "Sincerely ..."
• "All the best ..."

8. Sign your thanks alphabetic character.

Once you've wrapped things upwards with a friendly sign-off, be sure to sign your work. If you lot're communicating with a new customer, add formality to your signature by including your concluding proper name. If you lot're hand-writing your letter, sign the certificate in cursive for a more than professional artful. These details make a large departure in determining the tone of your letter.

Whether y'all're writing a thank y'all letter for a new customer or one of your most loyal, these tips will assistance your bulletin land.

9. Give customers a way to respond.

Information technology'due south important to remember that thank you letters effectively extend the conversation with your customers. And then, you should include an option for customers to answer to yous if they accept additional questions about their society, want to submit feedback, or are interested in making another purchase.

If you're using marketing software to email your contacts, exist sure to check if customers can reply directly to the return email address. Some shared inbox tools volition utilise a placeholder e-mail address, which allows you lot to transport 1:i emails to a big audience only it doesn't let your recipients to message back. If you tin't edit your answer-to email, then you should consider adding an email accost to the message itself and so customers have a direct style to contact you.

Now, let'southward have a look at the dissimilar elements that every thank yous letter should include.

What to Include in a Thank you Letter of the alphabet

1. Use cheers alphabetic character templates.
2. Determine the all-time advice medium.
3. Utilize an appropriate greeting.
4. Express gratitude.
5. Tell them how they fabricated an affect.
6. Acknowledge the future.
7. Add a proper closing.

Cheers letters should exist personalized every time you use them. However, some core components should be included regardless of who and what you're thanking them for. Below are the elements required for an excellent give thanks you letter.

1. Utilize thanks alphabetic character templates.

Download this Free Template

Thanking a customer should be sincere, but on-brand. That's why we've compiled this collection of Thank you Alphabetic character Templates for your team to build a backlog of letters for thanking your customers directly. Customize each template to fit your needs and send them out for a moment of customer delight.

two. Determine the best communication medium.

Before you begin writing your thank you letter of the alphabet, yous should consider the best medium to apply for the occasion. More often than not, handwritten letters are considered more sincere than emails or text messages. That's because these notes take fourth dimension to write, and this demonstrates sincerity and appreciation on your end.

If that isn't an option, gratitude can be shared through a thoughtful email, text, or voicemail.

iii. Use an appropriate greeting.

Your letter should begin with an appropriate greeting. If you have a prior human relationship with the recipient, your greeting should exist warm and courteous. Apply their first proper name to create an inviting, friendly tone that reinforces the bond yous accept adult with them.

If you're less familiar with this person, your greeting should prepare a professional tone for the chat. Address the recipient by their appropriate title and use an opening that fits your relationship with them.

For example, if it'due south an important stakeholder, your greeting might be, "Dear Mr. Fontanella." Or, if it'south a new customer you could start with, "Hullo Mr. Fontanella." Picking the correct greeting ensures your thank yous message is received with the intended context.

4. Express gratitude.

The adjacent section should include a statement that outlines what you're grateful for. Use specific details to draw what the recipient did to warrant this annotation. Including specifics makes your message more than sincere because it personalizes the content for the reader.

In this department, try to include the word, "you" as much as possible. This will make your message customer-centric because you're focusing on what the recipient did for you and your business.

5. Tell them how they made an impact.

After you give thanks for what they accept given or done for you, briefly explicate why you value information technology in more particular. Elaborate on how their action is important to you and then they know they've fabricated a positive impact on you lot.

For example, if the person gave you a physical souvenir, say how you intend on using it and get specific. More context will make them feel fifty-fifty better about giving information technology to yous.

If they provided y'all an human activity or service, say how much easier it was to consummate your work with their help.

6. Admit the future.

Following the expression of gratitude, the next section should acknowledge your future relationship with the recipient. This portion volition let the customer know that you intend to continue working with them over time. This is important for long-term relationship-building because it sets the expectation for future interactions.

7. Add together a proper endmost.

For friendly or familial relationships, use the friendly, breezy closing that you're comfy with, such as:

• "Talk soon ..."
• "Run into you soon ..."
• "Fondly ..."

Finally, your give thanks you letter should conclude with an appropriate closing statement. Give thanks the recipient again, and offer them options for contacting you lot if needed. Then, conclude the message with your preferred sign-off, followed by your signature.

Next, let'south talk through some digital approaches using client-centric language you can use in customer thanks emails.

How to Write a Thank You Email to Customers for Their Business organisation

1. Say something positive in the subject line.
2. Be judicious with what you promote.
3. Write similar a man.
4. Include something personal or genuine.
5. Provide customers with a way to answer.
6. Start with a template your whole squad tin employ.

Here are a few best practices for writing a successful customer thank you lot letter no matter what manufacture yous're in.

1. Say something positive in the subject line.

If you've decided a cheers email is the all-time route to have, make certain your subject line gives your client a preview of what'southward awaiting them. Words like "thanks," "valued customer," "your loyalty," and "appreciated" are all good signals that the customer can await a positive message from you, merely they aren't the only terms to choose from.

Take a look at these examples to get creative in how y'all open up your thank-you bulletin:

• "Large News and Bigger Thanks." (MindBody)
• "Thanks for having peachy taste" (Alex Factory)
• "You showed upward in a big style" (Patagonia)

2. Be judicious with what you lot promote.

A thank you alphabetic character should non be used equally an opportunity to go your customers to spend more than money.

Nothing makes a letter from a company (masquerading equally a cheers letter of the alphabet) seem more insincere than immediately asking the recipient to purchase something else. There are plenty of opportunities to share offers and new products with your customers — but this is non 1 of them.

Information technology'southward perfectly fine to transport a client a thank you letter that's but that — a cheers notation. Other acceptable options include a link to a customer feedback survey, personalized educational content, or information almost a loyalty program.

3. Write like a man.

If you're going to enter your customers' email inboxes, make sure the thank you letter is well-crafted, personalized, and sincere.

Our inboxes are already overflowing with automated electronic mail templates sent en masse from brands every day. Make sure your thank you email sounds as human as possible to communicate just how thankful you are for a customer's business concern and loyalty. As an added touch, accost the electronic mail from a existent person at your company — ideally in leadership — to further communicate authenticity.

4. Include something personal or genuine.

Function of writing like a homo means agreement there's some other human reading your message. If your electronic mail feels insincere or perfunctory, it won't have the intended touch on on your audience. While they'll appreciate the gesture, it won't leave an impression that will remind them of your make in the time to come.

Ane manner you tin spruce up your thank you is by including something personal in your message. This could be a short story almost how this buy impacted your concern, a noteworthy interaction that happened between your team and the customer, or just a funny joke and a lighthearted reminder that your back up channels are always here to aid. Whichever yous choose, it should add together more context to your email so you lot aren't but saying, "thanks for buying that" and so sending the client on their fashion.

5. Provide customers with a style to answer.

It's important to retrieve that thank you letters effectively extend the chat with your customers. And so, you should include an option for customers to reply to y'all if they have boosted questions almost their guild, desire to submit feedback, or are interested in making some other purchase.

If you're using marketing software to email your contacts, be sure to bank check if customers can reply directly to the return email address. Some shared inbox tools volition employ a placeholder email address, which allows you lot to ship i:one emails to a big audience but it doesn't allow your recipients to message back. If y'all can't edit your answer-to email, then you should consider calculation an email address to the message itself so customers have a direct mode to contact you.

6. Outset with a template your whole team tin can use.

While you should try to personalize the thank you lot letter for each customer, a template can provide consistency for branding elements like fonts, colors, and imagery. This volition also salve your team fourth dimension every bit you lot won't accept to kickoff from scratch when you begin writing. Instead, you lot simply have to personalize the template and include whichever data or offers that might be relevant at this point in the customer'due south journey.

If yous running an ecommerce business, then yous may already collaborate with your customers via e-mail. The department below can help your team write eye-catching thank you messages after customers consummate a purchase on your website.

Cheers for Your Order

In ecommerce, give thanks yous notes are an constructive fashion of staying in touch with your customer base later they brand a purchase. By sending a letter of the alphabet or electronic mail after an order is delivered, you're not only extending a courtesy, but you're also providing a direct aqueduct to ask questions, provide feedback, or even make a repeat purchase.

I perfect example of this comes from the brand, Chewy. Chewy sends its customers one-of-a-kind portraits of their pets, along with a friendly reminder that its team can be reached 24/seven. As you can see from the epitome below, this is an extremely cool way for an ecommerce brand to thank its customers for their business organization while reminding them about the back up options bachelor to them.

Image Source

While a personalized portrait of a pet is a sure-fire fashion to earn your customer'southward appreciation, you don't accept to give away a prize with every "thank you" message. For most customers, receiving a notation in the kickoff place will show that your visitor is grateful for their business. But, if you want to step things up, writing your cheers as a manus-written letter is an first-class way to grab your client'southward attention.

Now that you know how to write an effective customer cheers letter, here are a few examples of how real brands are doing information technology.

1. Loom

Here's a cheers email I received from Loom — a screen and video recording software my team at HubSpot uses quite oftentimes:

The eye emoji and personalization (along with the promise of a very short survey) fabricated me click to read this email, and the hilarious union of both companies' logos was very human and funny.

Why it works:

Loom effectively communicated thanks, personalized the email, and didn't ask too much of me — I was happy to answer a couple of questions nearly a tool I utilise every week. They got valuable customer feedback, and I got a funny annotation I shared with the residual of my team.

two. BioClarity

Hither's a cheers letter I received from skincare company BioClarity later referring a new client:

Ecommerce brands dear to send out emails about new products and offers, and what I appreciated near this thanks email was its simplicity. All BioClarity did was thank me for referring a new customer — and let me know about the reward coming my way for doing then.

Why this works:

BioClarity'due south cheers letter is a great instance of positive reinforcement. In the get-go sentence, the visitor tells me which activity resulted in my being thanked. By just sharing my referral link with a friend, I received a gift and a warm thanks. This email wasn't pushy or sales-y and the authentic writing style made me smile.

3. JetBlue

Here's a thanks letter I received a couple of days subsequently a trip on JetBlue:

You might already know that JetBlue has some of the best client service of any airline out there, consistently going in a higher place and beyond for their customers. Simply sometimes, simplicity works as well.

This letter of the alphabet thanked me for flying with JetBlue on a contempo trip, and information technology showed me how to sign up for its customer loyalty program — and how to get reward points for the flight I had already taken.

Why it works:

Frequent flyer programs help travelers book expensive flights at a discount — and so I appreciated JetBlue pointing out how to go more value out of my future bookings with them. That'due south truthful customer appreciation — certain, JetBlue wants me to volume future trips with them, but they're likewise showing me how to get more bang for my cadet with their loyalty program.

iv. SoulCycle

Here's an end-of-twelvemonth cheers letter I received from cycling workout make SoulCycle:

SoulCycle has built a make about creating a sanctuary abroad from the residual of the world to exercise, and this give thanks y'all letter drives that habitation. It's not pushing me to book some other do class, but it is welcoming and encouraging me to show up and feel included — and thanking me for being a part of its community.

Why it works:

SoulCycle is using a communication method (email) that is typically reserved for generating revenue to generate customer delight. This alphabetic character is sincere — information technology's not trying to do annihilation or sell me annihilation, it's just about cultivating community and appreciation. Well done, SoulCycle.

five. Discover

Here'south a cheers alphabetic character I received from my credit card company, Find:

This is another cracking example of a short and sweetness thank you letter that has no calendar other than saying thanks. Past letting me know it won an award for customer satisfaction (and thanking me for existence one of those happy customers), Discover makes it clear that they value customer feedback.

It's also worth noting how infamous credit card companies are for inundating customers with unsolicited credit card and loan offers — which makes this offer-less email even more appreciated.

Why it works:

The intent of this email is completely altruistic. Large banks have the reputation for getting customers to spend coin at nigh every turn, simply Discover debunks the stereotype with this thoughtful cheers letter of the alphabet.

Some other unique thing virtually Notice's approach is that it gives the company an opportunity to share a prestigious honor. By sharing the credit for this recognition, it gives Find customers a sense of pride and ownership of the visitor'south success.

6. Globe Wildlife Fund

Here's a thank you letter I received from the World Wildlife Fund at the end of one year when I donated:

The alphabetic character led me to this thank-you lot video WWF produced, which showcased how my donation was used in action:

Why information technology works:

Showing customers exactly where their money goes is an effective fashion to thank customers, specially if they're altruistic to a cause. (Plus, who tin resist beautiful animals?)

7. Ann Handley

After subscribing to her newsletter, marketing expert and author Ann Handley thanked me — and asked me a question:

This email does a fantastic job of taking the thank y'all 1 step further past providing me with details nigh what I can await — and some awesome content right off the bat.

Why information technology works:

In this example, Ann made it clear that she valued her subscribers' feedback, and for those who did answer, she was able to tailor her next ship based on the preferences she learned most.

8. Capital One

Here'southward the snail postal service example of customer appreciation that I promised — a give thanks you lot letter (and a pan flute) I received from Uppercase Ane:

— Kristen Georgette (@ksceppa) March xix, 2021

Here'south the necessary context: Mrs. Georgette made a unproblematic call to Upper-case letter Ane to fix an unwanted accuse, hitting up a conversation with the telephone call operator. She shared news of her growing family unit and the client support rep made a notation to both fix the state of affairs at hand and make her feel good with a baby gift handbasket.

This souvenir probably price Capital One less than $xx in total but helped Georgette feel the honey. A thoughtful and personalized gift and give thanks you lot notation are delightful to give to customers who feel the company's agents actually care.

Why information technology works:

This thanks gift isn't the typical "thank you for your purchase" gesture. Capital One empowers its service reps to please customers in means that are hyper-personal and relevant. If you're inspired by this idea, check out this article on relationship marketing.

nine. UH Bikes

Here'due south a thank you letter that my colleague, Clint, received after downloading UH Bikes, a Cleveland-based wheel sharing app.

Why it works:

This thank you letter is swell because information technology answers everything new users would desire to know after downloading the app. It explains how to rent a bike and provides answers to common questions you may have about the service. The information is explained with bullet points which keeps everything concise.

This makes onboarding much easier for new customers, especially Clint, who was on vacation in Cleveland and was completely new to UH Bikes. He apace signed up on the app, so used this handy email to rent a wheel. Without these step-by-footstep instructions, information technology would accept taken him much more time to reserve a bike.

ten. HubSpot

Afterwards you sign upwardly for the Service Web log'due south daily or weekly newsletter, you'll receive this thank you letter.

This thank you email follows all of the steps nosotros listed in a higher place. Information technology begins with a friendly greeting, expresses gratitude for your sign-upward, acknowledges the future relationship we'll have. So it thanks you again before signing off.

Why information technology works:

This email is a groovy example of a simple cheers letter that can be used for any new user who provides y'all with their email address. It's curt, to the bespeak, and still incorporates a call to activeness as well as the next bespeak of communication the client can look.

Please Your Customers With Cheers Letters

Writing give thanks you messages may non be the most pop way people spend their time at work, simply it'south a chore that's sure to brand your customers feel valued. Whether y'all transport a handwritten note, an email, or even a text bulletin, this act of kindness can become a long mode. Unsure of where to start? Use the templates in this postal service and download more for free to start delighting your customers correct away.

Editor'southward note: This mail service was originally published in July 2019 and has been updated for comprehensiveness.

Originally published October 29, 2021 three:45:00 PM, updated Nov 23 2021

taylorpubsed.blogspot.com

Source: https://blog.hubspot.com/service/thank-you-letter-customer

Share this post